Questions about Google Ads, Meta Ads, and working with an agency.
Straight answers - no vague marketing-speak. If your question isn't here, just ask us directly.
How much does Google Ads management cost in Florida?
Agencies typically charge either a flat monthly fee, a percentage of ad spend (commonly 10-20%), or a hybrid of the two. On top of the management fee, you separately pay Google directly for your ad spend (the budget that goes toward clicks). Ask any agency you're evaluating, including us, to show the split clearly before you sign anything.
What's the difference between Google Ads and Meta Ads?
Google Ads targets intent - people actively searching for what you sell, right when they're searching for it. Meta Ads (Facebook and Instagram) targets audiences based on interests, behavior, and lookalikes, reaching people before they've started searching. Most businesses benefit from running both: Google to capture existing demand, Meta to create new demand.
How long does it take to see results from paid ads?
Google Ads Search campaigns can drive traffic within days, but meaningful optimization (enough data to know what's actually working) usually takes 4-8 weeks. Meta Ads typically need a similar runway for the algorithm to exit its learning phase. Be cautious of anyone promising dramatic results in the first week or two.
Should I choose an in-house hire or an agency for Google Ads management?
An in-house hire gives you full-time focus on one account but limited exposure to patterns across industries and budgets. An agency costs less than a full-time salary in most cases and brings experience from managing multiple accounts, but you're sharing attention across clients. The right choice depends on your budget size and how much hands-on control you want.
How do I choose a PPC agency?
Ask for specific numbers from past campaigns (ROAS, cost per lead, cost per click - not just "we grew their traffic"), ask exactly who will manage your account day to day, ask how often you'll get reporting, and ask what happens if results underperform. Vague answers to any of those are a warning sign.
What is a good ROAS (return on ad spend) for Meta Ads?
It depends heavily on your industry and margins - eCommerce businesses often target 3-4x ROAS or higher, while lead-generation businesses measure cost per lead instead of ROAS directly. There's no single universal benchmark; the right target is the one where your revenue per sale still leaves healthy margin after ad spend.
Do I need a website or landing page before running Google Ads?
Yes. Sending paid traffic to a slow, generic, or unclear page wastes budget regardless of how well the ads themselves are targeted. At minimum you need a fast-loading page focused on one clear action (call, form, purchase) that matches what the ad promised.
What is Performance Max in Google Ads?
Performance Max is a Google Ads campaign type that automatically shows your ads across Search, Display, YouTube, Gmail, and Maps from a single campaign, using Google's automation to find the highest-value placements. It works best alongside, not instead of, well-structured Search campaigns.
How much budget do I need to start with Google Ads or Meta Ads?
There's no fixed minimum, but budgets that are too small make it hard to gather enough data to optimize. As a rough starting point, most small businesses see more workable results starting around $1,000-$3,000/month in ad spend per platform, though this varies a lot by industry and cost per click.
Can I run Google Ads and Meta Ads myself instead of hiring an agency?
Yes, especially at a small scale - both platforms are built to be self-serve. The tradeoff is time and the learning curve: campaign structure, conversion tracking, and bid strategy mistakes are common and can waste budget quickly while you learn. An agency or freelancer makes more sense once your ad spend or complexity grows past what you can monitor closely yourself.
Do you offer Google Ads audits?
Yes - a Google Ads audit reviews your account structure, keyword match types, negative keywords, conversion tracking, and budget allocation to find what's wasting spend and what's working. Reach out and we'll walk you through what that looks like for your account.
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