Startech24.com
Startech24 is an online electronics and gaming retailer based in Kosovo, selling gaming PCs, laptops, and tech accessories since 2010, with delivery across Kosovo and Albania and financing up to 36 installments.
Startech24 was spending $5k on ads to generate just $8k in sales - a return that couldn't sustain a growing catalog of gaming and tech hardware. On top of the thin margins, the business was confined to a single market, leaving excess stock with nowhere new to sell into.
We rebuilt the paid media account from the ground up around profitable growth rather than raw ad spend, tightening targeting and creative around the products that were actually converting. At the same time, we opened up new demand by expanding the campaigns into Albania and Macedonia, giving Startech24 markets beyond Kosovo to sell its existing stock into.
Within 60 days the new structure had tripled return on ad spend to 3x ROI, and the added markets gave Startech24 room to finally work down its backlog of stock.
“Honestly, we were frustrated. Spending $5k for only $8k in sales felt like a losing battle. Adverteezing changed the game by expanding us into Albania and Macedonia. The new ad structure just clicked. Sixty days in, our ROI had tripled, and we could finally reduce our stock. We couldn't be more grateful.”
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