Tai Sweets
Tai Sweets is a dessert shop in Pristina, Kosovo, known for introducing Asian-style rolled ice cream to the city.
Tai Sweets was a brand-new shop with zero existing audience, and needed visibility fast to get people through the door while the concept was still novel to Pristina.
We built a UGC and contest-driven campaign that turned customers into creators, encouraging them to film their own videos of the product instead of relying solely on branded content from the shop itself.
The customer-made videos took on a life of their own, and store sales grew significantly - with lines forming outside the shop as a direct result.
“Starting Tai Sweets from scratch was a huge risk. We were new and needed visibility fast. Everything clicked when Adverteezing got our customers creating their own videos. The campaign took off, and store sales grew significantly. Seeing the lines outside gave us the confidence that we could really do this. We're finally on the map.”
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