Reach the right audience on Facebook and Instagram before your competitors do.
We plan, launch, and optimize Meta Ads campaigns across Facebook and Instagram - audience research, creative testing, and budget management aimed at lowering your cost per result over time.
What we run across Facebook and Instagram
How we approach a Meta Ads account
Meta's algorithm needs data to work well - we build accounts to feed it the right signals fast.
Audience research
We map out who's actually likely to buy - interests, behaviors, lookalikes from your existing customers.
Creative testing
We test multiple ad concepts and formats early, instead of betting the whole budget on one creative.
Launch & learn
We let campaigns exit Meta's learning phase properly before making big changes, so decisions are based on real signal.
Scale what works
We shift budget toward the audiences and creative actually producing results, and retire what isn't.
Results we've delivered for clients
“Honestly, we were frustrated. Spending $5k for only $8k in sales felt like a losing battle. Adverteezing changed the game by expanding us into Albania and Macedonia. The new ad structure just clicked. Sixty days in, our ROI had tripled, and we could finally reduce our stock. We couldn't be more grateful.”
“Starting DaySchool Prishtina with only three kids was terrifying. We needed a breakthrough, and Adverteezing's event-led campaign was exactly that. We skyrocketed to 118 registrations in our first year. Seeing parents flood social media with our stories was the turning point. It gave us the confidence that we could really do this. We're just getting started.”
“Entering Hungary was a huge risk, and we were struggling to get any real traction. Adverteezing's multi-creative campaign was the turning point where everything clicked. We brought in thousands of leads at just $5 each. It enabled us to enter a new market with confidence. We're finally hitting our stride.”
Meta Ads questions we get a lot
What's the difference between Google Ads and Meta Ads?
Google Ads targets intent - people actively searching for what you sell, right when they're searching for it. Meta Ads (Facebook and Instagram) targets audiences based on interests, behavior, and lookalikes, reaching people before they've started searching. Most businesses benefit from running both: Google to capture existing demand, Meta to create new demand.
How long does it take to see results from paid ads?
Google Ads Search campaigns can drive traffic within days, but meaningful optimization (enough data to know what's actually working) usually takes 4-8 weeks. Meta Ads typically need a similar runway for the algorithm to exit its learning phase. Be cautious of anyone promising dramatic results in the first week or two.
What is a good ROAS (return on ad spend) for Meta Ads?
It depends heavily on your industry and margins - eCommerce businesses often target 3-4x ROAS or higher, while lead-generation businesses measure cost per lead instead of ROAS directly. There's no single universal benchmark; the right target is the one where your revenue per sale still leaves healthy margin after ad spend.
Want a second opinion on your Meta Ads account?
Book a call and we'll walk through what's working, what isn't, and what we'd change.
Book a Strategy Call